In conjuction with Air Max Day 2019 and the launch of the Air Max 720, we brought the Department of the Unimaginable (D.O.U.) to life in Toronto and Chicago.

Visitors had the chance to explore a visual archive of Nike Air innovation, and participate in a series of workshops with local artists, designers and photographers in each city.

D.O.U. Toronto & Chicago
Agency: trevor//peter

Creative Director: Marta Hooper
Design Lead: Nathan Maynard
Senior Designer: Ryan Zee
Interior Designer: Riyam Husam
Graphic Designer: Ryan Abrams