To launch the new Nike Joyride shoe in Toronto, we brought the joy of running around the city with a week long food truck pop-up experience.

Passersby had the opportunity to trial the new colourful bead cushioning on Toronto streets, and then be rewarded with tasty treats from local partners.

Nike          
Joyride
Agency: trevor//peter

Creative Director: Marta Hooper
Design Lead: Nathan Maynard
Studio Lead: Jeoff Aguiar
Interior Designer: Riyam Husam
Graphic Designer: Ryan Abrams