To launch the new Nike Phantom React in Toronto, we gave commuters on King St. the chance to wait less and run more.

Starting at one of our terminals, runners could wear test the sneakers on their daily route. A takeaway map of the city showed the distances between subway stops, encouraging commuters to GO More
Phantom React
Agency: trevor//peter

Creative Director: Marta Hooper
Design Lead: Nathan Maynard
Interior Designer: Riyam Husam
Graphic Designer: Ryan Abrams